Living Flowers reduces CO2 emissions with Blue Water


We are constantly looking for the best solution and reduce everything we can, and what we can not reduce, we want to compensate.

Henrik Overgaard, owner of Living Flowers

Traditional fresh flower bouquets, decorations, etc. and the subsequent transport have a significant carbon footprint. Flower supplier Living Flowers has found an alternative to this. From the very beginning, the owners Britta & Henrik have designed the company to be climate-friendly and as sustainable as it is possible today.

Living Flowers' vibrant and more climate-friendly flower bouquets, which last 6 months without water, are produced with significantly fewer resources. Therefore, it was natural for Britta & Henrik to consider a more climate-friendly supply chain, which is where Blue Water came in.

Open-air production in Southern Europe ensures a longer growing season. This, combined with flower production using a drip water system for irrigation from their own rain water reservoir, solar panels and no use of pesticides, ensures a much more sustainable product.

We started Living Flowers to make a difference in an industry that is known as a massive CO2 polluter. We use insetting because it is the best thing we can do right now in terms of transport. The day it becomes possible to drive a truck that is 100% CO2 neutral, we will do so. We are constantly looking for the best solution and reduce everything we can, and what we cannot reduce, we wish to compensate 
Henrik Overgaard, Owner Living Flowers

A more sustainable transport solution

Blue Water offers various transport and logistics solutions, and depending on the transport needs, we work with the customer to determine which model makes the most sense to streamline the supply chain and reduce CO2 emissions. Living Flowers transports flowers by road instead of the typical air transport of flowers, which is already a significantly more climate-friendly mode of transport. 

For Living Flowers, it has been important to find a solution that helps to further reduce CO2 emissions by replacing fossil fuels with non-fossil fuels. With a desire to reduce emissions on road transport from Southern Europe to Denmark, Blue Water calculated the CO2 emissions from Living Flowers' freight route, followed by a price per tonne of CO2 reduced and an order with GoodShipping, who perform the actual fuel switch on their transport elsewhere in the value chain.  

This method is called 'insetting'. Here, CO2 emissions are reduced - in this case by Blue Water's partner GoodShipping - as opposed to 'offsetting', which simply compensates for the CO2 emitted rather than reducing CO2. 

Blue Water and Living Flowers are continuously working together to explore the technology and market opportunities that provide new and even more climate-friendly alternatives.

Owners Britta & Henrik

About Living Flowers 

Founded by the Graugaard Overgaard family, Living Flowers produces high-quality, climate-conscious, long-lasting bouquets.