Optimism in the Reefer industry
On 1 October, Blue Water will launch a trailer service carrying reefer goods between Denmark and Spain/Portugal
We have the necessary expertise and experience and know how important deadlines are for our customers
“Blue Water has for many years been one of the leading players on the European fish market, including the Iberian peninsula. Based on the wide experience that we have gathered, we will now introduce a groupage service for regular reefer products such as meat, cheese etc. The service will be using Padborg as starting point/hub for onward transportation to the different destinations in Spain and Portugal”, says Laila Thomsen, who is responsible for the new groupage service at the Aalborg office.
“On the return part from the Iberian peninsula, we have for some time been active on reefer groupage. With the strong concept we have developed here, we feel that we can also make a difference on the market for fruit and vegetables. In Spain, our own office in Barcelona is handling the goods. We are already a long-time player on the Italian market and now the time has come to expand our position to include Spain and Portugal as well. We have the necessary expertise and experience and know how important it is for our customers in Denmark to have their fruit and vegetables delivered fast and on time”, says Morten Espersen, who is responsible for this new service at the Esbjerg office.
As it is of vital importance to Blue Water to be able to deliver a strong set-up, we have chosen to work intensely on a concept that we feel is competitive and strong. The new service is operated with our own modern fleet of trucks and offers weekly departure from Denmark,and from the Iberian peninsula we have two weekly departures.
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