New EU customs regulations send a clear message: Is your supply chain ready?

From 1 July 2026, the duty-free allowance for goods valued at less than 150 euros will be removed. The reform is aimed at the explosive growth in low-value consignments, particularly from Chinese platforms, but the consequences could also affect your supply chain.

Although the new €3 duty primarily affects e-commerce to private consumers, it sends a clear signal from the EU about increased controls on the flow of goods from countries outside the EU.

This further emphasises that customs, compliance and strong supply chains are becoming increasingly important competitive factors.

Consequently, now is a good time to take a closer look at your product flows, customs processes and supply chains. We recommend focusing on the following three areas:

1. Strengthen your customs and compliance work

The importance of correct commodity codes, documentation and customs processes is only increasing. Errors can lead to delays, additional costs and increased administrative work. Therefore, we recommend that you treat customs and compliance as a strategic focus area requiring well-thought-out processes and ongoing monitoring.

At Blue Water, we help businesses navigate complex customs requirements – read more about our customs solutions here

2. Optimise your distribution and supply chain

As international trade becomes more expensive and complex to manage, it is important to regularly assess whether your current distribution model is the most efficient. Consider new approaches to consolidation, warehousing strategies and transport solutions that reduce both costs and complexity.

You can read more about your various transport options here

3. Prepare your business for future trade requirements

The new customs duties are likely to be just one of several forthcoming initiatives aimed at enhancing controls on imports into the EU. However, businesses that take a proactive approach to their supply chain will be in a stronger position when new rules come into force. Additionally, you can strengthen your competitive position by partnering with a logistics provider that closely monitors regulatory developments and can translate them into practical solutions.

You can also keep up to date with new requirements and procedures relating to EU customs and import rules via the EU’s own official channels. Find more useful information here

Do you have any questions, or would you like to find out more about how Blue Water can optimise your supply chain or handle your customs-related tasks? Please contact your Blue Water representative or use the form below. We’re here to help.