Cruise & Marine activities are growing business to Blue Water
A period of stable growth means expanding market shares for Blue Water’s worldwide Cruise & Marine team
The Cruise & Marine Logistics team at Blue Water are busier than ever. The team of approx. 130 dedicated employees service Cruise & Marine clients all over the world, all year round on the quayside in major hubs such as Miami, Fort Lauderdale, Barcelona, Copenhagen, Amsterdam, Rotterdam, Nantes, Singapore, Nuuk, Stockholm, Lisbon and Dubai.
As the European cruise peak season is decreasing, the team can look back at a busy season with 20 percent more ship deliveries compared to last year, and 40 percent more compared to 2019. In Greenland alone, the team handled 255 port calls during the summer, compared to 138 last year.
In 2022, the company also entered into historic agreement with the industry giant, Holland American Group covering Princess Cruises, Holland America Line, Seabourn and P&O Australia. Blue Water manages the warehouse operations for the Group’s main distribution centre in Florida, including order fulfilment, distribution, storage, cross dock and live loads for dry, chilled and frozen shipments and deliveries for the cruise companies and their 36 ships.
Ambitious investments despite a Covid-affected market situation
Blue Water covers both cruise and merchant vessels, and when Covid-19 broke out globally, these markets were affected differently. While the merchant industry in some ways benefited from the increased demand for global supply reliability, the cruise industry more or less shut down as cruise sailings were not possible due to restrictions.